The question is, why should you get certified?
This is the first question that comes in your mind when you are thinking for Google AdWords Certification. Will this certificate be beneficial for you? How will this certification help me in my career?
If you are just a beginner in Google AdWords and these are the things bothering you, then you are reading the right blog. This article projects useful information to beginners on Google AdWords information that they need to know.
GOOGLE ADWORDS CERTIFICATION OVERVIEW
Its quite a fact, any certifications are handed over by an academic body to deserving students who have proven their knowledge and skills in a system or solution. Certifying students is the best way of setting a bar & making a standard of identifying who can be classified as professionals in their field.
At the first place, Google started with Advertising Professionals. later was changed to AdWords Certification in 2010 after they made some changes to their program. In 2013, the program was changed to Google Partners.
Just like the conventional academy, any agency or individual can sign up for the Google AdWords Partners program. To be an AdWords certified, an agency or a person should clear the necessary exam that are called Fundamental & at least one specialized exam that is called Advanced.
HERE ARE SOME EXAMS
This Google AdWords exam covers the basics of advertising over Google that includes management & optimization of advertising campaigns.
This Google AdWords exams focus entirely on the test of your knowledge on creating, handling & optimizing advertising campaigns.
80% is the required score for passing each exam is within a certain limit of time. All exams are available on Google Academy and are for free.
But in case you failed in your first attempt, you can retake the same exam after seven days. Once you pass the advertising exams, you will get a printable Google AdWords Certificate on your Google Partner’s account.
Your Google Certification is valid until one year after you pass the Google AdWords exam. To keep yourself certified, you must have 2 AdWords exams accurate at any time, the fundamental & the advance. You can view your Google certificates & their corresponding validity on your profile page of your Google Partner’s account.
Individuals get certified while digital agencies can apply for a partner’s badge. Digital agencies can earn a Google Partner or a Google Partner Premier badge.
GOOGLE PARTNER CRITERIA
You must have one Google Partner or two Google Partner for Premier certified AdWords professionals within the digital agency.
You must have spent USD 10,000 within 90 days for all managed accounts and higher spending requirements for Google Partner Premier.
You must have to meet the performance requirements that are in terms of the client’s base growth & Google AdWords revenue.
GOOGLE ADWORDS CERTIFICATION ADVANTAGES
Now let’s discuss, "Why should you get certified?"
Here are some of the reasons why you should attempt the exam:
First, it increases your credibility as a digital seller. Include the link to your Google Partners profile as evidence of your certification. You can add this to your business card, biography, and to your Google+ and LinkedIn profiles. If you are an agency employee, your customers will see the benefits of working with a Google partner agency. This includes direct access to the Beta features, a quick Google support line and ensuring that the agency you hire uses Google AdWords best practices in the industry.
Partners appear on the Google partner list site. Customers can check the status of their Google Partner on the site.
Whether you are looking for a job or plan to switch to a digital marketing career, obtaining a degree under your belt is an additional advantage. Companies value certificates very much. Show that you are dedicated to your career. Your chosen company may also associate your certificates with your company, thereby increasing the number of individual certificates. If the agency requesting a badge is not yet in place, you can use your certificate as a lever during the job offer.
Because certificates expire 12 months after the test, continuous learning is key to updating their skills and knowledge. This knowledge will not only help you take exams, but regular education will also help you progress professionally.